Home – Blog – Bathrooms: Caesarstone – How To Choose The Right Colors
November 2, 2013
With trends changing at rapid speeds, decision making about color selections on a large industrial scale must be done based on style predictions, target markets, production considerations, and, most importantly, the qualities of the products themselves.We’ve come to realize that interior designers do not make decisions based upon a one-dimensional color perspective, they think of colors that complete, contrast, match the color fan deck, and suit the customers’ needs. So, how do we mix and match between trends and needs? We consult with “color oracles”.
This is exactly where Carolina Calzada-Oliveira enters the scene. She is the marketing and sales manager for Global Color Research, a leading consulting firm on color forecasting and trend services for commercial companies worldwide. Listen to what she has to say about color selection.
How do you stay trendy?
Carolina suggests using a neutral base and introducing trendy colors and shading as accents that are easy to replace. To remain current, it means, for example, to swap out pillows of different colors every few months. This is what the worldwide expert does in her private home.
Pay attention to shades
Color selection needs to take into consideration the colors of other objects in the landscape. Therefore, when you look at our product catalogue, there is deep significance to shades—even within one specific color. For example, black saturates and minimizes spaces, particularly small areas, light colors open confined areas, and most ranges of red, in large doses, can agitate, creating an unsettling environment. Of course, these considerations and color selections must also integrate with your general and specific needs and personal vision for the place being designed.
Music to your eyes
Just as music conveys emotion and intent through sound, color communicates messages in visual language, setting the tone for the purpose of the space, influencing our feelings and touching our inner selves. When choosing colors – current trends, your personality and existing colors and hues in your home or office should come into effect.
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